FOR IMMEDIATE RELEASE
CONTACT:  
Karen Tom
CMP Technology
415-947-6192
ktom@cmp.com

CMP Technology to Launch Dr. Dobb's Life 2.0 Summit
The First Integrated Media Company to Provide Software Developers
a Dedicated Community on Second Life

San Francisco – March 7, 2007 - CMP Technology’s Dr. Dobb's, recognized worldwide as the leading resource for the software development community, today announced Dr. Dobb's Life 2.0 Summit, a virtual event that will take place in Second Life (www.secondlife.com).

Scheduled for April 28th – May 4th, Dr. Dobb’s Life 2.0 Summit will bring together an eclectic audience of influential software developers, engineers, social scientists, technology entrepreneurs and critics working in Second Life. Attendees will participate in tutorials and interactive panels geared to the unique needs of software developers, architects, Web developers and designers who are exploring the wide scope of opportunities Second Life offers.

“CMP Technology is all about innovation, influence and results.  We are very excited to be an early entrant in Second Life, a one-of-a kind community that is driven by software developers, said, Steve Weitzner, President and CEO, CMP Technology.  “Dr. Dobb's Life 2.0 Summit will be a strong addition to our trusted portfolio of products and services that enables the software development community to continually explore emerging technology and lead the industry to the next level.”

"Dr. Dobb's Life 2.0 Summit promises to be the jumpstart that all software developers and architects, Web developers and technology enthusiasts need to get started developing in Second Life. There is no other virtual event that will provide the in-depth training on this brand new platform and technology," said John Jainschigg, Director of Online Technology and New Business Development, Software Technology Group.

Taking place simultaneously at the Dr. Dobb's Life 2.0 Convention Center on Dr Dobbs Island in Second Life and via real-time multimedia connections to www.life20.net, Dr. Dobb's Life 2.0 Summit offers registrants a hands-on opportunity to learn about Second Life from the best of the current generation of SL builders, network with peers who "get it," meet with representatives of global enterprises and explore Second Life's vibrant economy, social life and subcultures.

Chaired by Dr. Dobb's editors, including Editor-in-Chief Jonathan Erickson, this year's summit is comprised of daily panel discussions covering key issues in SL development, human factors, economy and social science.

For summit registration, a schedule of events and press information, visit www.life20.net.

For sponsorship opportunities, contact Stuart Bowen at sbowen@cmp.com or 650.513.4296.

About Dr. Dobb's
Dr. Dobb's is leading brand serving the worldwide software development community. Offering a full suite of products, including the award-winning Dr. Dobb's Journal, Dr. Dobb's Events (http://www.sdexpo.com) and Dr. Dobb's Portal (http://www.ddj.com), Dr. Dobb's delivers the largest targeted audience and actionable marketing campaigns to vendors in the industry.

About CMP Technology (www.cmp.com)
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

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